This is the best alternative to any other sugar on the market. It is actually dried and ground up dates so not sugar at all. Since they are whole dates, be aware that they do not dissolve in water. Their fiber is intact. You can cook with it, make a cake or cookies, etc. One cup is worth one cup of regular cane sugar. It is not bitter at all! Even though it doesn't dissolve quickly, I still put it in my beverages.